ad to raise aid for the people of japan
Table of contents
A. Scene description
B. How to make it happen
A. SCENE DESCRIPTION
SCENE 1
the camera shows a flag of japan [1]
it is shaken [2]
then it is flooded
then it is set alight and burns [3]
The idea is to represent what the country went through, the earthquake, and
then the tsunami, which left fires and devastation.
SCENE 2
then show closeups of people sewing together pieces of cloth [4]
SCENE 3
in the next scene a huge flag of japan is held from the edges, with a red heart where the sun of japan was [5]
SCENE 4
and then it fades to white and the words appear
“let’s help”
and then underneath a web address to the red cross [6]
1. The flag is on the floor, it should be obvious somehow that it is a flag, that it is made of cloth.
It should take up the screen, most or all.
2. Maybe the flag should be secured to a board and beat from the sides with blunt force. The idea here is to insinuate the earthquake.
3. This is to suggest the tsunami. A large bucket could be filled with water and poured quickly.
The substance should be something that can be lit, maybe alcohol, maybe something parts gasoline- that will light up but it would be best
if it burned in some places and some not.
Maybe the red sun could be painted with a water soluble paint, so the water or liquid will make it run, and suggest blood- before it is set alight.
4. Maybe show closeups of hands of different colors of skin sewing. These are people sowing small pieces of white and red cloth.
There should be one or two second shots of this. It may look right if the people are shown from top, you can see the backs of their heads, but
it shold be obvious what their hands are doing, that they are sewing pieces of cloth.
5. Maybe also as when we saw the various skin tones of people sewing, show this new flag held by arms of different skin of people.
This is to represent the world, the various communities of our cultures.
The flag should be noticed that it is stitched together, and that the center of the flag, where the sun of japan is, is red and is a heart.
Maybe the flag should be unfurled over a large floor or other surface.
6. Maybe the web address should be less direct. There must already be a website dedicated to the recent disaster of Japan. This place should say
where donations should be made, it should say ‘what can i do to help’. Some meassure of research should be made to find out where the funds should
go to.
B. HOW TO MAKE THIS HAPPEN
I am sure some tv network will donate the timeslot.
I am sure there are mountains of good people willing to donate resources to produce the short film, and the technical expertise on how to do it.
Who to go to?
I need to get a filmmaker- or get a hold of an advertising agency.
I think people will want to do this for many reasons.
I think technically, a filmmaker or studio will want to shoot this for
publicity. An ad agency would be the best bet of who to approach.
I think a tv network will want to air it because it looks very good for them
to do so, and be able to say they did this.
Leo Charre
leocharre at gmail dot com
DOCUMENT DESCRIPTION
I’m live in Staunton, Virginia, USA.
I saw the news about the earthquake in Japan and I thought up a short
advertisement to help raise money to aid these people.
I don’t have any film experience, I think this ad would move people to donate,
however little- and that would be a good thing. Normally I would just put this
idea aside, but I realize that it is a very good idea. And I realize that
there are many people in the world right now who also want to help- people who
are smarter and more qualified than I to make such things real.
I do not seek credit or profit. I merely want to suggest my vision, the idea,
which is open to any criticism and or suggestion.
I would like to see some advertising agency take up this project- with what
little I know, I think such an organization would be best suited to make and
pitch the film.
